Honor starts the IPO preparation process

Honor is reportedly planning to go public. “In order to meet new strategic goals, Honor will continue to optimize its shareholding structure, attract diversified capital, and enter into the capital market through IPO (initial public offering),” the company said in a statement.

Honor is currently moving forward to gain popularity in the smartphone market as it looks to mount a serious challenge to Apple and Samsung in the high-end market.

Honor was spun off to save the brand and allow it to continue to operate. Under Huawei, Honor was a midpriced brand that found success in a handful of markets. But the company wants to push into the premium tier of the smartphone market where the likes of Apple and Samsung play.

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