According to the source, Huawei overtook Samsung to take the leading position in the Russian smartphone market in the second half of 2019. Huawei shipped 5.4 million smartphones to Russia, a dramatic 145 percent increase from 2.2 million in the second half of 2018, according to the new Omdia report.
Huawei’s share totaled 31.7 percent in the third quarter and 29.3 percent in the fourth quarter, allowing the company to overtake market leader Samsung by 3.2 and 4.2 percentage points in the third and fourth quarters respectively. Most of the devices sold are low prices.
Key Points to notice:
- Huawei shipped 600,000 more units than Samsung.
- Huawei Y series boosts the sale in half of the company’s shipments in Russia. Honor 7, Honor 8 also joined the race.
- Russia Smartphone Market achieved double digits of growth in 2019.
“Before 2017, the dominant smartphone brands in the Russian market were Samsung and Apple,” said Anna Ahrens, senior analyst, smartphone and mobile, for Omdia. “Huawei entered the Russian market in 2015, marking the company’s first overseas foray. During the past two years, Huawei has dramatically increased its market share in the country, overtaking Apple in the fourth quarter 2018 and surpassing Samsung in the second half of 2019.”