According to the latest information, BAIC Blue Valley announced today that BAIC New Energy and Huawei have signed a comprehensive business deepening cooperation agreement to jointly create the “ARCFOX” and “HI” co-brands.
It is said that these companies will together build “ARCFOX” and “HI” co-brands based on the “Comprehensive Business Cooperation Agreement” signed on January 28, 2019. On the basis of the signed agreement, Beijing New Energy, a subsidiary of BAIC Blue Valley Automobile Co., Ltd. and Huawei Technologies Co., Ltd. signed the “Comprehensive Business Deepening Cooperation Agreement” in Beijing on September 26, 2021, which is applicable to all co-branded products of the two parties.
The main content of the framework cooperation agreement
1. Improve the cooperation management mechanism
Optimize the operating mechanism of the “1873 Davidson Innovation Laboratory” organizational structure, functional authority, etc., formulate the joint laboratory charter, and coordinate the management, planning and operation of the joint brand.
2. Strengthen product research and development cooperation
The two parties further strengthened the product development of the entire series of co-branded co-branded models, and formed a joint operation mechanism suitable for the development of co-branded products.
Based on their respective product development systems, formulate joint product development and project management systems and processes to ensure the progress of cooperative projects.
The two parties strengthen their cooperation in the field of intelligent networked vehicles, and jointly discuss and carry out joint development, testing and verification. The specific cooperation content shall be negotiated and agreed by the two parties separately.
3. Implement joint brand marketing
Based on the HBT project products jointly developed, the two parties jointly created the “ARCFOX” and “HI” co-brands.
The two parties formulate and implement detailed plans for sharing marketing channels to realize the sales of HBT project products on Huawei’s online and offline channels. They plan to realize the first Huawei inside smart jointly released by the two parties on April 17, 2021 in Shanghai by the end of 2021. For the online and offline channel sales cooperation of the luxury pure electric car Polar Fox Alpha S (HI version), the specific cooperation and implementation plan shall be subject to a separate agreement between the two parties.
(Via)