According to the latest report from the IDC, Worldwide tablet shipments shows a growth of 0.3% year over year in the fourth quarter of 2022 (4Q22), totaling 45.7 million units.
In 2022, tablet shipments show a downfall of 3.3% year over year. Meanwhile, Chromebook shipments continued to contract in 4Q22 with shipments totaling 3.6 million units for a year-over-year decline of 24.3%.
In the list, Apple ranks at the top with 22.5 million shipments, Samsung shipped 7.7 million units, Amazon shipped 2.5 million units, Huawei shipped 2.3 million shipments and so on.
“We are currently amidst changing market dynamics. While affordability and simplicity of use will continue to be some of the key drivers for the market to sustain, consumers have also begun to evaluate the importance of higher-spec devices when making purchase decisions. As a result, vendors will need to focus on evolving their tablet portfolio. In addition, 2022 saw some new players like Xiaomi and OPPO enter the market offering consumers a complete solution that is connected across devices, enriching the user experience,” said Anuroopa Nataraj, senior research analyst with IDC’s Mobility and Consumer Device Trackers. “In this changing environment, it will be necessary for vendors to rethink their product portfolios to cater to consumers, education, and corporate in an effort to drive demand.”