Huawei Technologies on Tuesday launched two high-end smartphone handsets in Brazil, making its second attempt to penetrate the world’s fourth-largest smartphone market, broadening its footprint in Latin America.
“We are in a very different market share position than we were five years ago and we’re seeing tremendous brand momentum,” Ketrina Dunagan, Huawei’s vice president of marketing for the Americas, said in an interview on the sidelines of the launch event in Sao Paulo.
Both devices, the P30 Pro ₹ 71,990 and P30 Lite ₹ 19,990, will be available through eight online and brick-and-mortar channels as of May 17, she said, adding suggested prices are BRL 2,499 ($638) and BRL 5,499 ($1,403), respectively.
Local retailers Magazine Luiza, Via Varejo, B2W, Fast Shop and wireless carrier Telefonica Brasil will be among those selling the phones, according to Dunagan.
P30 Series handsets will be imported from China at first, but Huawei is considering local production to match demand if needed.
“Our first priority is delivering this latest innovation to the Brazilian consumer as fast as we possibly can, but we are hiring people locally to manage the business here and establish what is necessary to ensure our success in Brazil,” Dunagan said.