The Chinese tech giant Huawei and its partners were awarded the Neurons Awards Special Jury Prize at World AI Cannes Festival 2023. It was based on an AI solution designed to protect endangered wild Atlantic salmon native to Norway.
Wild Atlantic salmon are an integral part of Norway’s identity, culture, and economy. However, its numbers have halved since the 1980s due to the proliferation of Pacific salmon (also known as pink or humpback salmon), an invasive species that out-competes its Atlantic cousin for resources and spawns in great numbers.
“Norway’s wild salmon are threatened by other species, including humpback salmon and escaped farmed salmon. The monitoring system using AI is helping to stop this and enable future-proof river management,” said Tor Schulstad, Administrator for BJFF.
“It has been a very exciting and motivating project to be a part of. At Simula Consulting we strive to make deep tech available to everyone, and it’s heartening to see that that can include wildlife,” said Dr. Omar Richardson, Acting Chief Technology Officer for Simula Consulting.