According to the IDC data obtained by Sohu Technology that has not yet been made public, the share of the top five mobile phone manufacturers in the Chinese market in the price range of more than $550 (approximately RMB 4,030) is revealed in the first quarter of 2021.
(Domestic mobile phone market share above $550 in the first quarter of 2021, data source: IDC)
Among them, Apple ranked first with a market share of 56.9%, Huawei ranked second but its share fell to 23.6%, and the share of Xiaomi OV was not much different, both at 5%.
According to the previous IDC report for the first half of 2020, Huawei ranked first with 44.1% of mobile phones with more than $600, Apple ranked second with 44%, Xiaomi with 4%, and OPPO with only 4%.
Prior to this, IDC analyst Wang Xi also stated in an interview, “Taking the market above 4000 yuan as an example, in the first three quarters of 2020, Huawei and Apple together accounted for more than 80% of the market share, and the former’s share exceeded 40% and led Apple. From January to February this year, Huawei’s share of this price has fallen to about 20%.”
Sohu Technology visited a mobile phone wholesale market in Beijing. “Apple sells the best high-end mobile phones right now, and Huawei’s products are very tight, so it can only be “ranked second”.
Due to the short supply, Huawei’s high-end mobile phones still have a general premium in unofficial channels. A wholesale quotation obtained by Sohu Technology shows that the premium for Mate 40 is about 400 yuan, and the premium for Mate X2 is about 1,500 yuan. To buy a mobile phone at the official website price, consumers need to stay on the official website.
“In less than two years, the United States imposed four rounds of sanctions on Huawei. One round is more vicious, making Huawei’s consumer business extremely difficult and unable to deliver goods. The high-end market is mainly given to Apple. The mid-range and low-end are given to Samsung, OPPO, vivo and Xiaomi.”