According to Canalys report, Worldwide smartwatch shipments reached 14.3 million units in Q1 2020, up 12% year on year, despite COVID-19. Apple’s shipped 5.2 million pieces ranked first, accounting for about 36.3% of the share,
Huawei shipped 2.1 million units ranked second, accounting for about 14.9% of the share, Samsung shipped 1.8 million pieces ranked third; about 12.4% share. Check the top 5 vendor list below.
Worldwide smartwatch shipments Q1 2020 (Million):
- Apple – 5.2 (-13% Annual Growth)
- Huawei – 2.1 (+113% Annual Growth)
- Samsung – 1.8 (+46% Annual Growth)
- Garmin – 1.1 (+39% Annual Growth)
- Fitbit – 0.9 (-21% Annual Growth)
Canalys Analyst Vincent Thielke said, “Strong overseas demand for smartwatches helped offset the Apple Watch’s slow performance in Europe and North America, which was due to Apple customers switching their attention to AirPods as a ‘must-have’ accessory. Notably, Samsung and Garmin increased Q1 sell-in to these markets. Elsewhere, Apple and Huawei captured the greatest number of new users. Apple got a boost from its latest carrier partnerships in Southeast Asia and Latin America, and Huawei included its smartwatch with purchases of its latest P40 flagship smartphone. As Android smartphone vendors in emerging markets face rising competition from challengers such as Xiaomi, Oppo and Vivo, the Apple Watch is locking in an increasing portion of the iOS base there, offering greater assurance of future iPhone upgrades.”
